During her first visit to Russia famous transatlantic star Eva Mendes unlike most western stars didn't hole up in a hotel but visited a lot of sights in Moscow. During this sightseeing she was presented with a Pavlovo Posad shawl.
Now she can be competitive with her colleagues Gwen Stephany and Mila Iovovich who use Pavlovo Posad shawls in their casual and holiday outfits. Thanks to the appearing from time to time on the pages of glossy magazines and in the top hot news the interest to this Russian craft is not only fading away but is constantly growing both on its historical homeland and in the west.
But our home film and business stars do not lag behind their colleagues from the Old and New Worlds. Lately, they can be seen on private parties and noisy presentations in company with Pavloposadsk shawls. Now and then bright colorful unique pavloposadsk ornaments streak past on the shoulders and heads of young cinema and TV celebrities.
A former model and now a producer Elena Nelidova, a TV host Darya Subbotina, a model and a TV star Oksana Fedorova, TV actresses Ekaterina Guseva and Nadezhda Mikhalkova, a raper Timoty and a singer Yulia Nachalova, a TV star of a sensational project Alena Vodonaeva, a Eurovision winner Dima Bilan, a TV host of numerous projects Aurora – this is an incomplete list of young public persons who actively promote and popularize Pavloposadsk shawls as unseparable part of Russian culture and, consequently, patriotism by their own example.
Russian shawls again penetrate not only into the wardrobes of modern fashionmongers but are in full use among interior decorators not only as curtains, tablecloths and upholstery but also as frescoes and panels. This topic was touched upon in one of programmes "Fazenda."
Folk or country style has been exploited by designers in modern interiors for a long time, but P.sh. give any decorations its individual, incomparable chic.