Pavlovo Posad scarves and fashion

by Kirill Lb

One era comes after another, tastes also change, new materials, new direction in culture, alongside fashion changes. Pavlovo Posad scarves – is that part of fashion that never changes. They were popular decades ago- they are popular now, though life styles of new and then differ greatly – they are absolutely different.

Pavlovo Posad scarves often became basis or even elegant highlight of famous designers fashionable collections. One of the designers who found inspiration in traditional Russian motives was fashion maestro , Russian fashion designer – Vyacheslav Zaitsev. His collection autumn – winter 2010, called “Istoki" (“origins"), was a real furor. Russian couturier showed the world delightful and luxurious Russian national image. Unique is the incredible harmony of Pavlovo Posad scarves with all elements of style. Besides, this feature is typical for both women's and men's collections.

Pavlovo Posad scarves couldn't leave indifferent sophisticated European fashion lovers. Among foreign couturier struck by the beauty of Russian motives are such legendary names as Ive Senloran, created “Russian collection" back in 1976. Yean Paul Gautier, designer Kenzo Antonio Marras, couture of fashion house Chanel Karl Lagerfeld, and many others. Regardless of the importance of the role, assigned to scarf in a collection, in the hands of professionals, it becomes a tool, with the help of which a designer expresses his concept, makes the individuality of collection.

The specificity of modern fashion is that new tendencies replace old ones but often the opposite is true. The relevance secret of Pavlovo Posad scarves is in harmony of traditions with the incredible stylishness, accuracy of expression and dynamic colors.

Pavlovo Posad scarf history

by Kirill Lb

Pavlovo Posad scarf is a symbol of traditional Russian culture since early ages. At the beginning of the XIX century a scarf firmly entrenched in everyday life of different layers of Russian society, and became uintegral part of Russian national costume – first of nobility and then a bit later of merchants and peasants.

1795 is considered to be the year of foundation of Pavlovo Posad scarves manufactory and in 1850-s scarves begun to be produced in a small town.

Pavlovo Posad a factory of merchants Iakov Ivanovich Habzin and Vasili Ivanovich Gryaznov. During the whole XIX century scarves were handmade. Pattern on the fabric was applied with the help of carved boards of two kinds – “flowers” and “manners”.

“Flowers” were carved of wood, paints were applied on the fabric with their help, moreover, each color needed a new board. Contours of patterns were made by “manners”. Their production was very time-consuming: the ornament was cauterized on wood at a definite depth and then filled with lead.

As the production of “flowers” and “manners” of scarf size was impossible, the ornament was divided into parts from 4 to 24 in large size shawls with complicated and multicolored ornament with a large number of elements. That’s why to make one scarf sometimes took more than 400 applications of boards.

Especially difficult was the coincidence of separate parts of the ornament. Patterns were, as a rule very stable and printing boards sometimes were used during decades. If necessary they were renovated on replicated.

Pavlovo Posad scarf in 19th century

In 1870 -1880-s in the decor of Pavlovo Posad scarves together with oriental and Turkish ornaments “flower” theme and themes of old ages were widely used. They were branches of trees, various flourish, ribbons in various combinations and dimentions. These were years of rapid flowering of Pavlovo Posad scarves production. Namely, during this period the manufacture receives important awards – Russian exhibition medals of 1870 and 1882. Little by little bright aniline dyes begin to be used, which let to produce saturated colors. Pavlovo Posad scarves are becoming more and merchant societies that is in burgers’ and peasants’ ones.

The end of the XIX century and the beginning of the XXth can be characterized as the completion of the formation of Pavlovo Posad scarves style production. At this period most famous were scarves of two types: first was made of the finest almost transparent wool for the manufacture of which silk prosnovki were used. Its ornaments were printed on cream or multicolored ground. The most common colors were red and black. Ornaments consisted of leaves, flowers, bouquets, garlands often placed along the edge of the scarf or shawl.

The second type was made of thick woolen fabric. The peculiarity of this type was in the character of printing, flavor and color solutions, based on the combination of a small number of bright saturated colors with the leadership of red and burgundy, and picturesque, eye-catching composition. Compositions in such scarves are usually framed with elongated decorative elements and additionally arranged in there composition geometric shapes and stripes supplemented by flower compositions and garlands.

The emphasis shifts to the angular fields of scarves, almost all area of which is filled with ornaments leaving free only a small area in the center of a scarf.

Pavlovo Posad scarf in 20th century

From 1970-s the greater part of scarves are printed with the help of special silk or nylon net pattern. Pattern printing helps to use unlimited number of colors, make slim sleek contour drawing, precisely to combine elements of the picture, make color control easier, which in whole reduces print defects. Thanks to net patterns scarves now consists of about 2,3 different shades and colors.

Appearance and quality they are far superior products printed by the previously used method of “flower” and “manner”.

Fashionable ways to wear scarves

by Kirill Lb

Scarves have always been an integral part of women’s wear. In old times, apart from it decorative feature, a scarf definitely tied, pointed at the status of its owner. Nowadays, this accessory also remains relevant. There are some ways of tying a shawl.


This method will add refinement to your image, and it’ll make you a heroine of an old French movie. So, fold your shawl in a triangle, throw if on your head, so that hair line and forehead were a bit open. Cross the ends under your chin and tie it in a knot on the back of your neck. There is another variant of this method. In this case just make a loose knot under your chin and flatten the ends. Head scarf in combination with *sunglasses will help to create a diva image.

The best choice for these methods are silk scarves the size of 84*84 and 89*89. Woolen scarves will also be relevant if you are in a fur coat or a coat of thick fabric. If you want your shawl to cover only your head than choose size 89*89 or 125*125, if you want it to drap on your shoulders than your size is 146*146.


This method can vary depending on your clothes. For example, if you are in jeans, you can pass a scarf into the belt loops and tie it in original way both in front or side. But if you wear a dress, then it becomes an excellent accessory if tied on your waist.

Business lady

It will suit elegant women preferring formal suit. Fold a shawl in a stripe, cross it twice round your neck and tie a neat knot on a reverse side. Also, instead of a knot you may fix it with kings or brooches. It’s an excellent variant for a formal or romantic image. In this case choose silk scarves size 52*52, 65*65 or 84*84.

Boyarynya (Noblewoman)

A shawl loosely draped over your shoulders will make you feel comfortable and will add color to your image.


It has become popular recently. Fold a silk scarf in a thin stripe, twist it into a tow, wrap around your neck and tie ends into a knot.


This method is at the height of fashion and is popular among Hollywood celebrities. Russian girls are not accustomed to such method and only brave ones are not afraid to experiment. “Turban” will look great with sunglasses and big earrings on the beach. In this case choose silk scarf 130*130. Woolen scarf will suit a fashionable cut coat. Choose as oriental ornament cucumber as Russian flower patterns are not suitable for this purpose.

Bandage Pin-up

“Pin-up” girls stir-men’s imagination again. If you want to be one of them these dress in retro style and put a bandage on your head. For this you can choose a silk shawl size 52*52 and 65*65 or to wrap it twice round you head if the size is 89*89. Silk shawls suit dresses and skirts more but if you put on jeans and plaid shirt then choose a batiste scarf of bright colors size 65*65.

Russian scarf patterns

by Kirill Lb

All patterns of Pavloposadsky Shawls can be divided into several major groups.

Paisley pattern

The first group includes “Paisley" or “Turkish Bean", “Oriental" or “Indian cucumber". The most likely place of appearance of this pattern is Persia, where the motif was called “Buta" or “Paisley". The current name of the pattern “Paisley" originated from the Scottish town of Paisley, where they produced items with a similar pattern on a massive scale.

Vivid examples of Pavloposadsky Shawls with this pattern are:

  • Oriental Kaleidoscope;
  • Biryusinka (Biryusinsk villager);
  • Classic;
  • Sparkle;
  • Contemplation;
  • Favorite.

Pavlovsky roses

Roses have probably the central place in floral patterns of Pavloposadsky Shawls. It carries the values of love, tenderness, beauty. Roses on the Russian shawls have also been borrowed from the Persians. The value of this symbol is largely dependent on the color. Red or Burgundy rose means passionate love, white rose is on the contrary the symbol of innocence, eternal love, purity and humility.

Pink Rose combines two values and carries the promise of gentle emotions and feelings of admiration, with the implication that the feelings can grow into something more.

Yellow rose means the reverse process - cooling of feelings, passing to friendship, with admiration and respect, or simply separation.

Orange roses express enthusiasm and best wishes to the recipient of the gift. There are also green and blue roses, the first symbolize abundance and generosity, and the latter are a sign of mystery.

Roses on shawls:

  • Pavlovsky roses;
  • Scent of summer;
  • Amber evening;
  • Soulful talk;
  • Stranger;
  • Dream of the butterfly;


The second most frequent image in floral patterns is Dahlias. Their shades may vary as well as interpretation. Here one can see impermanence, caprice, passing fancy and appreciation, desire for life.

Examples of Pavlovo Posad shawls with dahlia:

  • Maya;
  • Radonitsa (Day of Rejoicing);
  • Autumn lace;
  • Spring Brook.

Shawl with Lily

Now we consider the lilies. White Lily symbolizes purity, righteousness and chastity, that is why this flower is often a part of the wedding bouquet, and many people choose shawls with lilies for wedding service. Scarlet Lily needs special mention, it symbolizes seriousness of intention of a person bringing them.

Pavloposadsky shawls with lilies:

  • Mystery of the Heart;
  • Grandfather Frost;
  • Lucky Woman:
  • First date (a large silk shawl);
  • Evening Garden, (Scarlet Lily).

Shawl with tulips

Tulips symbolize charm, tenderness and youth. Along with this the color carries its connotation, so red tulip-symbolizes passion and the beginning of a relationship; white tulip means cheating in relationships and betrayal; yellow tulip-unrequited love and feelings that have cooled.

Pavloposasdky shawls with Tulips:

  • Julia;
  • Radonitsa (Day of Rejoicing);

Bellflower pattern

The bellflower continues the floral theme. You can see this gentle and joyful flower on Pavlovoposadsky shawls, it symbolizes the openness.

Bellflower can be seen on following Pavloposadsky shawls:

  • Crane-bird;
  • Recognition;
  • Poplar fluff;
  • Over silver water.

Patterns with Forget-me-nots

Forget-me-nots symbolizes fidelity and constancy.

You can see forget-me-nots on following Pavloposadsky shawls:

  • Solveig;
  • Fairy motives;
  • Scarlet Flower;
  • Spring morning;
  • Rococo.

Other patterns

We have not listed all the shawls of the pattern categories, so we invite you to explore our catalog of Pavloposadsky shawls.

In addition to the above mentioned patterns you can see following flowers on the shawls: Poppy (shawls: Poppies in Blossom, Kamarinskaia, Southerner, Marya-the craftswoman), orchids (on shawls: Dancing orchids), irises (shawl Sovereign), lupines (shawl Spring trip).

There are many other Pavloposadsky shawls,which catalogue you may find on our site.

What you need to know about the scarf

by Kirill Lb

Types of Russian scarves

Scarves – both men's and women's have never lost their relevance. Today we once again celebrate a splash of fashion to these elegant items. Today wraps are essential parts of the wardrobe of many fashion-mongers. It is not surprising because wraps sold in bulk in our store, are relevant both in cool summer evening and bitter frost.

Russian scarf size

To begin with, you should decide with the size of a scarf because to experiment with it you need space. A small scarf will limit your option, but you can experiment with knots. While a large scarf gives space to experiments.


Most important is not to forget about prevailing color spectrum in your clothes and what color is the outfit you are going to it with. Mind the ornament! It also should match your clothes.

Now about the Russian scarves themselves

Soft, medium size scarf loozly coild around you nag and slightly draped is always fashionable. The ends should be hidden. It suites any clothes without collar, sweaters or pullovers in particular. If a scarf has fringe or tassels they should be not hidden, instead they should be shown at least partially at the bottom.

Not to untwist the scarf should be fastened together by a decorative pin or brooch.

If you wear it under a low cut coat or jacket, you can tie it back to front, tine the ends over in a little band. It is both comfortable and fancy. Everyone might have notice that a scarf tied in a knot in front begins to hang with time as if losing its body. Besides, it is constantly moving around your neck. After tying it in a beautiful way fasten it with a color – headed pin or a tie pin. To make it more secure just pin it to your clothes.

A large scarf, not a shawls can be tied on your shoulders and to make it hold there fasten it with a brooch. You can also wear it on one shoulder, tucking its ends in the belt in front and on your back or tie it on your hip.

A scarf can replace a belt if tied on the waist as in folk, gypsy or orient costume. Though, it will suite only slim figures. A thin woolen or soft cottons scarf can be put on under a hat, to close ears and a throat. Better if it will be a fur hat or felt wide-brimmed hat while a scarf should be warn tight over your head. In case the scarves are warn and kept with care, they have a tendency to accumulate, forming a various and beautiful set. It will be nice if you collect 6-8 scarves: 34 plain, both light and dark and the same number of printed, though not very bright and variegated.

In order to fulling use such collection you can sew on a dress without a color or a sweater 4-6 loops along the edge of a neck and took a scarf folded flat into them, changing this ornament to your taste.

A scarf can be a good supplement to denim clothes. In this case use neck scarves of smaller size preferably plain or with a fine, distinct “necktie" pattern. But in no case they must be multicolored or variegated.

How to wear and tie scarves

You can wear a head scarf in a classical way (remember films of 60-s with elegant beauties), you can make a bandage or to throw a light silk scarf on shoulders in a romantic way. But you can literally wrap yourself in scarves from “head to toe": folded in a triangle or rectangle, wrapped round breast and tied on your back it will replace a summer top. Two scarves tied behind on your neck and crossing on your breast give you an opportunity to experiment with color and form. A big scarf tied on a waist like a shirt, even over jeans, makes interesting combination of a form and texture. A touchy and original party bag will make a beautiful scarf tied in a knot.

A small handkerchief, tied on a wrist on above the elbow what a fancy bracelet! Every scarf is both an example of genuine luxury, a true masterpiece and extremely functional thing. You can wear a scarf on your waist, on the neck or on the head. They give noble, expensive look to every clothing ensemble.

New Russian Wool Shawls & Scarves

by Kirill Lb

New Russian Wool Shawls & Scarves

All New Arrivals

Sale in honor of St.Valentine Day.

by Kirill Lb

We decided to do a sale in honor of St.Valentine Day.

So 10% discount for all shawls is valid to 15th February! Get good shopping!

10% discount for all Russian Pavlovo Posad shawls


Russian shawls and stars

by Kirill Lb

Russian shawls and stars

During her first visit to Russia famous transatlantic star Eva Mendes unlike most western stars didn't hole up in a hotel but visited a lot of sights in Moscow. During this sightseeing she was presented with a Pavlovo Posad shawl.

Now she can be competitive with her colleagues Gwen Stephany and Mila Iovovich who use Pavlovo Posad shawls in their casual and holiday outfits. Thanks to the appearing from time to time on the pages of glossy magazines and in the top hot news the interest to this Russian craft is not only fading away but is constantly growing both on its historical homeland and in the west.

Russian stars

But our home film and business stars do not lag behind their colleagues from the Old and New Worlds. Lately, they can be seen on private parties and noisy presentations in company with Pavloposadsk shawls. Now and then bright colorful unique pavloposadsk ornaments streak past on the shoulders and heads of young cinema and TV celebrities.

A former model and now a producer Elena Nelidova, a TV host Darya Subbotina, a model and a TV star Oksana Fedorova, TV actresses Ekaterina Guseva and Nadezhda Mikhalkova, a raper Timoty and a singer Yulia Nachalova, a TV star of a sensational project Alena Vodonaeva, a Eurovision winner Dima Bilan, a TV host of numerous projects Aurora – this is an incomplete list of young public persons who actively promote and popularize Pavloposadsk shawls as unseparable part of Russian culture and, consequently, patriotism by their own example.

Fazenda, Yuletide, Pavlovo Posad shawls

Russian shawls again penetrate not only into the wardrobes of modern fashionmongers but are in full use among interior decorators not only as curtains, tablecloths and upholstery but also as frescoes and panels. This topic was touched upon in one of programmes "Fazenda."

Folk or country style has been exploited by designers in modern interiors for a long time, but give any decorations its individual, incomparable chic.